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About Headline Analyzer
Analyze your headlines for maximum impact with our free online headline analyzer. Get instant scores for emotional appeal (happiness, curiosity, urgency, fear, trust), power word usage (action, exclusivity, value, results), and clarity (word count, complexity, filler words). See an overall score (0-100) with detailed breakdowns showing which emotional and power words were detected, plus actionable suggestions for improvement. Perfect for bloggers, marketers, copywriters, and content creators who want headlines that grab attention and drive clicks. All processing happens locally in your browser - your headlines never leave your device.
What This Tool Analyzes
Emotion Score
Detects emotional words across categories: happiness, fear, curiosity, trust, urgency, and surprise. Higher emotional variety leads to better scores.
Power Words
Identifies action, exclusivity, value, and results-focused words that drive engagement and clicks.
Clarity Score
Measures word count, complexity, filler words, and readability. Optimal headlines are 6-12 words with simple vocabulary.
Headline Writing Best Practices
- Use numbers: "7 Ways to..." or "5 Secrets..." add specificity and credibility
- Include power words: Words like "proven", "exclusive", "transform" trigger action
- Create curiosity: Use words like "secret", "surprising", "hidden" to intrigue readers
- Keep it clear: 6-12 words, simple vocabulary, no jargon or filler words
- Promise value: Show readers what they'll gain from clicking
- Avoid clickbait: Don't overpromise or mislead - it hurts trust and engagement
- Skip filler words: Remove "very", "really", "just", "actually" that dilute impact
Understanding the Score
Frequently Asked Questions
What is a good headline score?
A score of 80-100 is considered excellent, meaning your headline has strong emotional appeal, good use of power words, and clear messaging. Scores of 60-79 are good but could be improved. Scores below 60 suggest significant room for improvement.
What are emotional words in headlines?
Emotional words trigger psychological responses in readers. They include happiness (amazing, incredible), fear (warning, avoid), curiosity (secret, revealed), trust (proven, guaranteed), urgency (now, limited), and surprise (shocking, unexpected).
What is the ideal headline length?
The optimal headline length is 6-12 words. This range is long enough to convey your message clearly while short enough to be easily scannable. Headlines under 6 words may lack context, while those over 12 words can lose reader attention.
What are filler words and why avoid them?
Filler words like "very", "really", "just", "actually", and "basically" add length without adding meaning. They dilute your headline's impact. Removing them makes headlines more punchy and direct.
Is my headline data safe?
Yes! All analysis happens entirely in your browser using JavaScript. Your headlines are never sent to any server, ensuring complete privacy for your content ideas and marketing copy.