Quick Platform Presets
Click a preset to auto-fill the source and medium fields with standard values.
UTM Parameters
The destination URL where users will land
Where the traffic originates
Marketing channel type
Your campaign identifier
Paid search keywords
Differentiate ads or links (A/B testing)
Generated URL
Fill in the required fields above to generate your UTM-tagged URL
UTM Parameter Reference
utm_sourceRequired
Identifies the traffic source (e.g., google, facebook, newsletter)
utm_mediumRequired
Marketing channel type (e.g., cpc, social, email, banner)
utm_campaignRequired
Campaign name or promo code (e.g., summer_sale, product_launch)
utm_termOptional
Paid search keywords (e.g., running_shoes, marketing_software)
utm_contentOptional
Differentiate ads or links (e.g., banner_a, text_link, cta_button)
Best Practices
Use lowercase, avoid spaces (use underscores), be consistent across campaigns
About UTM Link Builder
Build UTM-tagged URLs for precise marketing campaign tracking with our free online UTM link builder. Add UTM parameters (source, medium, campaign, term, content) to any URL to track traffic sources in Google Analytics. Includes one-click presets for popular platforms like Facebook, Google Ads, TikTok, Instagram, LinkedIn, Twitter/X, and email campaigns. Features real-time URL preview, URL validation, copy to clipboard, and link history. All processing happens locally in your browser - your data never leaves your device.
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns in analytics tools like Google Analytics. When someone clicks a link with UTM parameters, the data is sent to your analytics platform, allowing you to see exactly which campaigns, sources, and content drive traffic and conversions.
The Five UTM Parameters
utm_source
Identifies the traffic source. Examples: google, facebook, newsletter, linkedin
utm_medium
The marketing medium. Examples: cpc, social, email, banner, affiliate
utm_campaign
Your campaign name. Examples: summer_sale, product_launch, black_friday
utm_term(optional)
Paid search keywords. Examples: running_shoes, marketing_software
utm_content(optional)
Differentiate ads/links. Examples: banner_top, text_link, cta_button
UTM Best Practices
- Use lowercase consistently - UTM parameters are case-sensitive. "Facebook" and "facebook" will appear as separate sources
- Avoid spaces - Use underscores (_) or hyphens (-) instead of spaces in parameter values
- Be descriptive but concise - Use clear names that your team can understand months later
- Create a naming convention - Document and share UTM naming standards across your organization
- Track what matters - Don't over-tag; focus on parameters that provide actionable insights
- Test your links - Always verify UTM links work correctly before launching campaigns
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns in Google Analytics. The five UTM parameters are: utm_source (traffic source), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (paid keywords), and utm_content (for A/B testing).
Which UTM parameters are required?
Only utm_source, utm_medium, and utm_campaign are required for basic tracking. utm_term and utm_content are optional but useful for more granular tracking of paid keywords and A/B testing different ad variations.
What values should I use for utm_source?
utm_source should identify where the traffic originates. Common values include: facebook, instagram, google, linkedin, twitter, tiktok, newsletter, email, youtube. Use lowercase and avoid spaces.
What values should I use for utm_medium?
utm_medium describes the marketing channel type. Common values include: cpc (paid clicks), social (organic social), email, display, affiliate, referral, organic. Stick to consistent naming across campaigns.
How do UTM links appear in Google Analytics?
UTM-tagged links appear in Google Analytics under Acquisition > Traffic Acquisition. You can see source, medium, and campaign data to understand which marketing efforts drive the most traffic and conversions.
Is this UTM builder free to use?
Yes! Our UTM link builder is 100% free with no signup required. All URL generation happens locally in your browser - your data never leaves your device, ensuring complete privacy.